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Elevated Brand Design
Calia Re-brand
Modernizing and energizing the brand while addressing legibility and product distinction concerns.
The Challenge
Revamp Calia, a beloved all-natural hair and body care brand, to enhance appeal while retaining customer loyalty. Improve product labels and use color coding to clearly distinguish different product types.
The Solution
To revitalize Calia's visual identity, I incorporated brighter colors and more iconic forms, making the design livelier and more versatile. This approach allowed for a broader color palette to differentiate products while maintaining Calia's friendly orientation. The result is an engaging and cohesive brand experience that appeals to both new and loyal customers.
Brand Keywords
Lively | Simple | Bright
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